We speak to Shane O'Brien, a social media expert who has worked with the likes of Ronaldo, Sterling, Ibrahimovic and many more of the top players in the world.

Social media is prevalent in youth football. Parents are starting accounts for their children at younger and younger ages, but what are the impacts of this? Does it put pressure on the child? Does it make the child focus on the wrong parts of the game? We speak to Shane O'Brien, a social media expert who has worked with some of the top players in the world, about the benefits and the risks.
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